How To Market Yourself As A Top Hair Stylist
Like all good products and brands, good marketing is what will help to sell goods and services. As a hairdresser, you need to think of yourself as a brand in order to generate business and make a name for yourself. Word of mouth used to be the best way for a hairdresser to sell themselves, and while still effective, there are now many other ways to market yourself and standout as the best in the business. Take a look at the following suggestions for how to market yourself as a top hair stylist.
Why marketing for hairdressers is important
Hairdressing is a much more competitive market than it used to be. The industry is full of hungry stylists like yourself who want to be known for their talent and creativity, and simple word of mouth will no longer cut it. There’s a lot of competition out there and if you want to stand out, you need to learn how to market yourself.
Create a brand
Before you market any product or service, you need to create a brand. The same goes for hair stylists. When thinking about your brand, ask yourself the following questions:
How do others perceive your style? Are you a traditional stylist, cutting edge, elegant, on-trend or expert? Think about the type of clients who walk through your door and the services they ask for – this will help give you an idea of the sort of stylist you already are.
How do you want others to perceive you? Unlike the first question, this should answer where you see yourself going. What direction do you want to take? Having a clearer idea of what you want to become can help give you some ideas for your brand as well as give you a place to look for inspiration from others in the industry.
When you have a clear idea of what you want your ‘brand’ to be, you can start creating it. Paul Mitchell salons offer some great advice on how to brand yourself as a hairdresser – with the most important being to practice the three Cs: clarity, consistency, and constancy. Make your brand clear and ensure that it is woven into everything you do - from the way your business card looks, to how you conduct yourself with clients. Make it visible and exciting and show off whenever you can.
Unless your skills extend to graphic design, you’ll need to hire one in order to create the visual aspect of your brand such as a logo and any artwork that you want to underpin it. Find out more about how to hire a graphic designer to help you get started.
Build a website
No marketing for hairdressers strategy would be complete without considering having your own website. Your website will serve as your own online showcase for your talents, as well as giving people more opportunities to find you. The great news is that many other hair stylists, makeup artists and beauty therapists have their own websites, so there is a lot of information out there on how to build a website for your salon or for you as an individual. Use it to highlight your best work, the services you offer and how people can hire you.
Start a blog
A blog is a fantastic way to show off your skills and experience and to show that you are an expert at what you do. There is an appetite online for health and beauty content and you have the knowledge already to make for what could be a must-read blog. Get ideas on how to write a brilliant beauty blog and get started.
Create your own YouTube channel
As with blogs, YouTube is a great place to market yourself and show off your talents. The great thing about YouTube is that it’s easy to get started and you don’t need a lot of equipment – your phone and some good lighting are all you need to create some great content. Use your channel to highlight transformations, offer tutorials or even just haircare advice – create useful, interesting content and use your brand and personality to hook people in.
Get clever with Instagram
Instagram is more than just a photo-sharing app, it’s potentially your biggest marketing tool. Instagram allows you to upload photos and videos that can encapsulate your brand and help you to get seen by a wider audience. Top Instagram for hairdresser guides are full of great ideas for the kind of content you can post. Consider before/after shots, product images and use it as a platform to flaunt your creative flair. Instagram has some great advertising features that can allow you to target people in your local area, so it’s a great tool for drumming up some extra business from people who might not yet have discovered your wonderful talents.
Networking is important for stylists. Going to trade shows, wedding fairs, fashion events and even professional network events can all help you to get noticed and build up your client base. As someone who works with people all day long, you should have no problem striking up a conversation with people at a networking event. Carry a stack of business cards with you wherever you go and be sure to hand them out. Remember to take cards from other people as well who you might be able to work with in the future like makeup artists, models, suppliers – these can be a big help in ways you might not have thought of yet, so it’s good to have some contacts under your belt.
If you’ve got a bit of budget to play with, why not consider putting some adverts in a local newspaper/magazine or place some online adverts? A graphic designer who’s built your brand will easily be able to create some stunning adverts to highlight your services, and it’s a good way to put your name out there. Advertising is a simple technique of marketing for hairdressers, and if you find that it’s something that builds interest in your services – you might want to start advertising regularly.
Get noticed with Salon Talent
Learning how to market yourself is an exciting and creative way for you to grow as a top stylist. Having a strong brand and good marketing strategy behind you is a great way to apply for jobs and achieve your dream roles. Get more information about finding top salon jobs with us and start putting your new marketing for hairdresser skills to good use.